Furano (富良野市 Furano-shi) is a city in the prefecture of Hokkaido, Japan, located in the southern reaches of Kamikawa Subprefecture, under whose jurisdiction it resides.
July is the most popular time of year to visit, when the town’s fields blossom with a sea of purple lavender. Famous Farm Tomita is at the heart of the action, selling lavender-infused products in its café and gift shop, including lavender ice cream. Equally beautiful are the colorful seasonal flowers that blanket the farm and surrounding landscape, which are reminiscent of Dutch tulip fields. During the winter, Furano is one of the country’s most popular downhill and cross country skiing destinations, known for its excellent, powdery snow. There is Furano Ski Resort, which held the Snowboarding World Cup in recent years.