Japan, promise land of the kawaii culture is providing to the world its dose of cuteness. Magazines and brands are always searching for new illustrators. As in fashion, the cute pinup / baby dollish style is the hit trend of 2014: pastel colors, sexy girls and adorable animals with freakish big eyes.
Fafi, a french illustrator, is already very appreciated by Tokyo fashion hype kids thanks to her adorable naughty characters that represent the Harajuku shop ” Faline”.
Born in Los Angeles, Esther Kim spent her teenage years in Tokyo. She is featured in many magazines such as Nylon and has collaborated with many brands.
Seitaro Ito, as his friend Esther Kim, loves cute and sexy design, so he created a pin-up doll character called FOXY. She is probably one of the most popular virtual fashion icon of the moment, yes, Foxy even have her own LINE stickers.
On the overload cutess side of the force, you have Sekiya Yurie with her iconic character goods Peropero*sparkles are sold on select shop and her illustration always featured in Nylon Japan.
The list of talented illustrator of this genre is long, here are a few more you can check if you love cute and fashionable characters.
(Design for the brand Galaxxxy)
Esther Kim http://www.estherlovesyou.com
Sekiya Yurie http://www.hanamizz.org/goods/
Stereo Tennis http://www.stereo-tennis.net/