Due to a coincidence of language, the Kit Kat chocolate bar is enormously popular in Japan. “Kit Kat” is remarkably similar to the phrase “kitto katsu” (literally: you shall surely win), which is used as a sentiment of good luck. Students are often given the candy before an exam as a good luck charm. Unlike the rest of the world, which features only a milk chocolate version, Japan maintains dozens of exotic flavors, such as grilled corn, miso, camembert cheese, baked potato, and soy sauce.
About the author
CEO & Founder of Japan Community